iBeacon Experience Days Announced- It's the End of the World as we Know it!

Glimworm Beacons, Sanoma and Appsterdam join forces to host the worlds biggest iBeacon Hackathon August 23-24 in Amsterdam.

The first mass producer of iBeacon sensors in the Netherlands - Glimworm Beacons, Europe's most innovative multi-media publisher - Sanoma, and the global App developer network - Appsterdam get together to co-organize a game-changing event – iBeacon Experience Days. The hackathon will be held at the historic VondelCS in Amsterdam Aug. 23-24, and is attracting hundreds of developers and dozens of leading organizations around Europe, all hungry for iBeacon enabled Smart Phone Apps.

Ever since Apple announced it's rival to Near Field Communication (NFC) micro location Blue Tooth Low Energy (BTLE) enabled iBeacon platform with the release of iOS version 7.0 in November last year, there has been a race to gain market share in what could be the most significant mobile technology of the decade. Beacons send a radio signal to your Smart Phone that triggers actions on Apps--such as push notifications or opening content without pushing a button. Beacons differ from NFC in that it works on both Apple and Android devices, it sends signals up to 50 meters away, and it is capable of triggering different actions based on long, medium and nearby distances. 

This is a sort of "holy grail" functionality that covers the entire mobile audience--sending the right message to the right person, at the right place and time. It is new, emerging, and big. And it's getting bigger fast--a recent report from ABI research estimates that shipments of dedicated Beacon hardware will reach over 60 million within 5 years. This is the sort of emerging technology, combined with rapid industry growth, that indicates a serious shift in the way we communicate.

Following the relative success of iBeacon Discovery Day (a smaller pilot event also co-organized by Appsterdam in January this year) and after contributing to Hackathons in San Francisco and London organized by BeMyApp, Glimworm co-founders Paul Manwaring and Jonathan Carter decided the emerging industry needed a big hackathon in Amsterdam. So they approached Appsterdam and Sanoma with the idea of joining forces to host a much larger event and attract serious brands, organizations and developers. 


According to the organizers, the event is meant to get leaders with various talents and visions together to collaborate and push the technology as far a possible--over a weekend of inspiration, fun and a bit of hard work. In addition to the 200 developers expected to attend from various countries across Europe, the diverse list of institutional contributors and participants include Sanoma Digital Media brands such as NU.NL, KPMG, The Amsterdam Economic Board, The Europeana Foundation, The Netherlands Institute for Sound and Vision, The Netherlands Tax Service, Public Broadcaster AVRO Tros, and leading startup accelerator Rockstart, among other public and private leaders.


Especially for this hackathon, Sanoma and AVRO Tros will open up their digital libraries to participants. Glimworm Beacons staff will also be on-hand to give hackers all the tools they need to create exciting hacks and unique apps, and to set new industry standards.

Serious developers and industry creatives who want to participate are encouraged to sign up on Appsterdams Meetup page ( http://www.meetup.com/Appsterdam/events/185243942/ ) as soon as possible, as space is limited. 

The iBeacon Experience days will be streamed live on fastmovingtargets.nl using the social broadcasting platform tunemelt.tv. The webcast is hosted by Erwin Blom who will conduct live interviews throughout the entire event from Saturday Aug. 23, 10:00 am to Sunday Aug 24 at 20:00. 

The event is held at the historic VondelCS, newly renovated home of public radio and television broadcaster AVRO Tros - Vondelpark 3, Amsterdam

""There is huge potential to deliver meaningful, interactive content with Beacons - Sanoma recognizes this are 100% behind working together to explore the possibilities and a big hackathon is a great way to push the technology to the limit fast - we are all very excited to see what happens."" Paul Manwaring co-founder Glimworm IT BV and Glimworm Beacons
"“What is significant about this event is that the Glimworm Beacon development staff will be there to help the hackers. I've been to events where the first day is all about the developers finding their way around the technology and this won't happen here.”" Jonathan Carter co-founder Glimworm IT BV and Glimworm Beacons
""The dutch app developers from the APPsterdam community are among the best of the world. Combine that with the Glimwormbeacon, a dutch designed and engineered beacon and you understand why the biggest beacon hackathon of the world needs to be in Holland". " John Tillema, co-founder Tweetonig and Glimworm Beacons
""Appsterdam is excited to be a part of this second, bigger edition of an iBeacon hackathon with Glimworm and Sanoma. It's a great way for our community to express their ideas, and get together for a weekend of networking, innovation, and fun."" Tara Ross, Head of Communication Appsterdam
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About Glimworm Beacons - iBeacon compatible sensors

About Glimworm Beacons

Glimworm Beacons is the Netherlands first mass producer of iBeacon compatable sensors.  In January of 2014 we launched with our first beacon which differed from the competition in that is is Secure with a 6 digit PIN code; has easy access to a replaceable battery and has an elegant, high gloss design that can be customized.  In April 2014 we successfully implemented an industry first iBeacon enabled iPad Game- Mission Eureka-  with the experience company Northern Light for the Philips Museum in Eindoven.  By August 2014 we secured our position among the top 5 beacon manufacturers in the world and hosted the first Dutch iBeacon hackathon with partners Sanoma Media.  Recently, we began producing USB powered beacons for industrial use and are currently prototyping multi sensor and cloud managed beacons maintaining our position as market leaders.  Among our partners we are prod to include The Telegraaf Media Group, KPMG, DHL4U Netherlands, Netherlands Environmental Assessment Agency, Veolia Transportation, Royal BAM Group, The Europeana Foundation- Europe's Digital Library and Public Service Broadcasters NTR and AvroTros and The Cities of Amsterdam and Rotterdam.

Glimworm beacons is a co-operation between Glimworm IT of Amsterdam, and Tweetonig of Rotterdam and Sven-Erik Haitjema.

Below are the company and personal profiles:

Glimworm IT

Since 2000 Glimworm IT has been innovating with one goal in mind- make the web fast, easy and affordable for everyone. We began with Firefly, our own web content management system, building website and enabling organizations across industry sectors. Over the years have build a large client base from the very small to the very large who all have one need in common- a partner they can trust to help them communicate in a rapidly changing world.

Now we have the mobile web, smart phones, apps, big data and the Internet of things (IOT) and so we adapt, we change and grow, building new services and products that create value for ourselves our clients and the public. Weather it’s an award winning app like Vistory or ParkShark, a simple WordPress website or IOT innovations like the Heathy Life Lamp or iBeacons, we still have the same commitment- make technology work for everybody; solve big problems with simple and effective ideas and always- time and time again- make it fast, easy and affordable for everyone.

Sven-Erik Haitjema

Sven is a talented embedded systems engineer. He has worked a satellite currently orbiting earth, built creative solutions for marble tracks and now takes on the adventure of beacons.

As an Embedded Systems Engineer, he works with the latest developments that are at the heart most modern day devices.

Although a strong theoretical background is necessary, Sven enjoys working with 3d printers,

PCB mills and soldering irons, these are all tools that make it possible to convert theory into exciting practice


Tweetonig is a multidisciplinair design office. Our work varies from industrial to hardware design. Everything, as long as we enjoy doing it.

Our masterplan is easy: Only fun things to do, for the rest of our lives. Only 1 problem, we enjoy doing too many things.

‘Tweetonig’ is a made up Dutch word. It translates literally to ‘duotone’, a variaton of the Dutch word “eentonig” which means monotonous and is often used synonymously to boring.

Thing we enjoy, and our clients enjoy us doing, are concept development, product design, prototype and best of all, prepare and escort mass production. As real engineers we always have things like “easy assembly”or “better for mass production” in our heads.