iBeacons at Amsterdam Poetry Festival

Dutch Poetry Week, Glimworm Beacons and Muzepeozie App join forces to create worlds first iBeacon enhanced poetry event

Dutch Poezie Week (Poetry Week), Glimworm Beacons and Muzepoezie joined forces to create the first ever iBeacon-enabled poetry event showing the cultural world the interactive potential of iBeacon-integrated Apps. During the Gedichtenbal (Poetry Ball) several beacons placed around the venue activated "secret" poems and gave users location- and time-specific information, adding a new twist to the age-old tradition.

Amsterdam, The Netherlands- February 6, 2014 - Dutch Poetry Week, Glimworm Beacons and Muzepoezie join forces to create the first ever iBeacon enabled poetry festival showing the cultural world the interactive potential of iBeacon integrated Apps for Cultural events. During the Gedichtenbal (Poetry Ball) the final event of the national Poetry Week 5 (Jan 29-Feb. 5) held this Wednesday night, Glimworm Beacons were mounted on walls in Amsterdam's popular Brakke Grond (Breaking Ground) cultural venue.  Five beacons spread around the buzzing venue activated the Muzepeozie (Poetry Muse) App with information based on specific times and locations for the poetry loving crowd to interact with.  Secret poems were opened when a Smart Phone came within range of the Beacons providing a totally new interactive cultural experience. As poets performed you could get more information about them and read or even listen to some of their work. All this came together with the help of tiny little BlueTooth LE enabled sensors that send out a signal for late model Android and iOS smart phones creating a new interactive cultural experience.

"We are just beginning discover the potential to enrich the way we interact with art and culture. This technology is going to change the way we relate to objects, locations and people forever- the impact is going to be huge." Paul Manwaring Co-founder and Creative Director at Glimworm
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About Glimworm Beacons - iBeacon compatible sensors

About Glimworm Beacons

Glimworm Beacons is the Netherlands first mass producer of iBeacon compatable sensors.  In January of 2014 we launched with our first beacon which differed from the competition in that is is Secure with a 6 digit PIN code; has easy access to a replaceable battery and has an elegant, high gloss design that can be customized.  In April 2014 we successfully implemented an industry first iBeacon enabled iPad Game- Mission Eureka-  with the experience company Northern Light for the Philips Museum in Eindoven.  By August 2014 we secured our position among the top 5 beacon manufacturers in the world and hosted the first Dutch iBeacon hackathon with partners Sanoma Media.  Recently, we began producing USB powered beacons for industrial use and are currently prototyping multi sensor and cloud managed beacons maintaining our position as market leaders.  Among our partners we are prod to include The Telegraaf Media Group, KPMG, DHL4U Netherlands, Netherlands Environmental Assessment Agency, Veolia Transportation, Royal BAM Group, The Europeana Foundation- Europe's Digital Library and Public Service Broadcasters NTR and AvroTros and The Cities of Amsterdam and Rotterdam.

Glimworm beacons is a co-operation between Glimworm IT of Amsterdam, and Tweetonig of Rotterdam and Sven-Erik Haitjema.

Below are the company and personal profiles:

Glimworm IT

Since 2000 Glimworm IT has been innovating with one goal in mind- make the web fast, easy and affordable for everyone. We began with Firefly, our own web content management system, building website and enabling organizations across industry sectors. Over the years have build a large client base from the very small to the very large who all have one need in common- a partner they can trust to help them communicate in a rapidly changing world.

Now we have the mobile web, smart phones, apps, big data and the Internet of things (IOT) and so we adapt, we change and grow, building new services and products that create value for ourselves our clients and the public. Weather it’s an award winning app like Vistory or ParkShark, a simple WordPress website or IOT innovations like the Heathy Life Lamp or iBeacons, we still have the same commitment- make technology work for everybody; solve big problems with simple and effective ideas and always- time and time again- make it fast, easy and affordable for everyone.

Sven-Erik Haitjema

Sven is a talented embedded systems engineer. He has worked a satellite currently orbiting earth, built creative solutions for marble tracks and now takes on the adventure of beacons.

As an Embedded Systems Engineer, he works with the latest developments that are at the heart most modern day devices.

Although a strong theoretical background is necessary, Sven enjoys working with 3d printers,

PCB mills and soldering irons, these are all tools that make it possible to convert theory into exciting practice


Tweetonig is a multidisciplinair design office. Our work varies from industrial to hardware design. Everything, as long as we enjoy doing it.

Our masterplan is easy: Only fun things to do, for the rest of our lives. Only 1 problem, we enjoy doing too many things.

‘Tweetonig’ is a made up Dutch word. It translates literally to ‘duotone’, a variaton of the Dutch word “eentonig” which means monotonous and is often used synonymously to boring.

Thing we enjoy, and our clients enjoy us doing, are concept development, product design, prototype and best of all, prepare and escort mass production. As real engineers we always have things like “easy assembly”or “better for mass production” in our heads.