Ever since Apple announced it's rival to Near Field Communication (NFC) micro location Blue Tooth Low Energy (BTLE) enabled iBeacon platform with the release of iOS version 7.0 in November last year, there has been a race to gain market share in what could be the most significant mobile technology of the decade. Beacons send a radio signal to your Smart Phone that triggers actions on Apps--such as push notifications or opening content without pushing a button. Beacons differ from NFC in that it works on both Apple and Android devices, it sends signals up to 50 meters away, and it is capable of triggering different actions based on long, medium and nearby distances.
This is a sort of "holy grail" functionality that covers the entire mobile audience--sending the right message to the right person, at the right place and time. It is new, emerging, and big. And it's getting bigger fast--a recent report from ABI research estimates that shipments of dedicated Beacon hardware will reach over 60 million within 5 years. This is the sort of emerging technology, combined with rapid industry growth, that indicates a serious shift in the way we communicate.
Following the relative success of iBeacon Discovery Day (a smaller pilot event also co-organized by Appsterdam in January this year) and after contributing to Hackathons in San Francisco and London organized by BeMyApp, Glimworm co-founders Paul Manwaring and Jonathan Carter decided the emerging industry needed a big hackathon in Amsterdam. So they approached Appsterdam and Sanoma with the idea of joining forces to host a much larger event and attract serious brands, organizations and developers.
According to the organizers, the event is meant to get leaders with various talents and visions together to collaborate and push the technology as far a possible--over a weekend of inspiration, fun and a bit of hard work. In addition to the 200 developers expected to attend from various countries across Europe, the diverse list of institutional contributors and participants include Sanoma Digital Media brands such as NU.NL, KPMG, The Amsterdam Economic Board, The Europeana Foundation, The Netherlands Institute for Sound and Vision, The Netherlands Tax Service, Public Broadcaster AVRO Tros, and leading startup accelerator Rockstart, among other public and private leaders.
ACCESS TO DIGITAL LIBRARIES
Especially for this hackathon, Sanoma and AVRO Tros will open up their digital libraries to participants. Glimworm Beacons staff will also be on-hand to give hackers all the tools they need to create exciting hacks and unique apps, and to set new industry standards.
Serious developers and industry creatives who want to participate are encouraged to sign up on Appsterdams Meetup page ( http://www.meetup.com/Appsterdam/events/185243942/ ) as soon as possible, as space is limited.
The iBeacon Experience days will be streamed live on fastmovingtargets.nl using the social broadcasting platform tunemelt.tv. The webcast is hosted by Erwin Blom who will conduct live interviews throughout the entire event from Saturday Aug. 23, 10:00 am to Sunday Aug 24 at 20:00.
The event is held at the historic VondelCS, newly renovated home of public radio and television broadcaster AVRO Tros - Vondelpark 3, Amsterdam