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Amsterdam , Netherlands | Published on: February 6, 2014
Social media pitch
Glimworm #Beacons and Muzepeozie App join forces to create worlds first #iBeacon enhanced poetry event http://pr.co/p/001hwt
Summary
Dutch Poezie Week (Poetry Week), Glimworm Beacons and Muzepoezie joined forces to create the first ever iBeacon-enabled poetry event showing the cultural world the interactive potential of iBeacon-integrated Apps. During the Gedichtenbal (Poetry Ball) several beacons placed around the venue activated "secret" poems and gave users location- and time-specific information, adding a new twist to the age-old tradition.
Details

Amsterdam, The Netherlands- February 6, 2014 - Dutch Poetry Week, Glimworm Beacons and Muzepoezie join forces to create the first ever iBeacon enabled poetry festival showing the cultural world the interactive potential of iBeacon integrated Apps for Cultural events. During the Gedichtenbal (Poetry Ball) the final event of the national Poetry Week 5 (Jan 29-Feb. 5) held this Wednesday night, Glimworm Beacons were mounted on walls in Amsterdam's popular Brakke Grond (Breaking Ground) cultural venue.  Five beacons spread around the buzzing venue activated the Muzepeozie (Poetry Muse) App with information based on specific times and locations for the poetry loving crowd to interact with.  Secret poems were opened when a Smart Phone came within range of the Beacons providing a totally new interactive cultural experience. As poets performed you could get more information about them and read or even listen to some of their work. All this came together with the help of tiny little BlueTooth LE enabled sensors that send out a signal for late model Android and iOS smart phones creating a new interactive cultural experience.

Quotes
We are just beginning discover the potential to enrich the way we interact with art and culture. This technology is going to change the way we relate to objects, locations and people forever- the impact is going to be huge.

— Paul Manwaring Co-founder and Creative Director at Glimworm
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